The boss of the Bobbi Brown Cosmetics and the head of a beauty guerrilla campaign about a Cadillac and red lips. I’m not talking about an ordinary exhibition but about ART BASEL for next week! Have you got the chance to go there and admire this amazing new must have? Prepare yourself about a big spectacle, I swear!
The project was born during a party with the beauty brand Smashbox. The idea? Fill up the trunk of a 1974 Cadillac El Dorado with thousand of red lips painted by the best red lipstick all over. Do you think it’s enough? Of course, not! This car will be driven across the country running through Tucson, Marfa, Austin, New Orleans, Gainesville and, at the end, the very best Miami. Would you follow this car?
I’m thinking to do it just to get the Smashbox Legendary Lipstick! Girls, it’s a cherry red, damn! Book the flight and get ready to rock!
Text by Alessandra Sutto
Photos credit via tumblr