DIGITAL MYTHOLOGIES

EXPLORING THE DARKER SIDE OF DESIRE, WILD WORLDS WHERE MYTH AND MEMORY MEET ARE REVEALED. INSPIRED BY MYTHOLOGY AND PHILOSOPHY, ALLEGORICAL IMAGERY ROAMS THIS BEAUTIFUL AND IMAGINARY REALM

Unidentified and faceless nobodies are a recurring theme in the design world. For example, the artwork of Kevin Francis Gray firmly denotes a connection between the real and the ideal. His figures, immortalizes the ordinary man. Using people he encounters on the street, Gray fuses classical forms with urban modernity, rendering a once fleeting moment in an allegorical myth.

A lack of identifying features also mirrors the rising trend of anonymity and universality. As a counter-reaction to our saturated celebrity world, there is a real desire to shun the face of fame. iamamiwhoami fuelled the fire of anonymity, resulting in a new movement whereby artists, subjects and designs remain an anonymous anomaly.

Hardware and furniture remain anonymous, as design focuses on what is not included as opposed to what is included. Hinting to the memory of the vanished object or the unfulfilled vision allows designers to play with the metaphysical nature of the inanimate design, as demonstrated beautifully by Tuomas Tolvanen’s collection, entitled Engineering Temporality, where he covers furniture in a web of steel before setting it alight.

As for color, a midnight mist descends, while bone white and marbled cream provide the enlightenment this season is looking for. Referencing classical forms and refinement, the marbled palette reflects the new faith found in the silent souls of Stone Gods. Using marble or utilizing marble prints, designers, like Luuk Van Den Broek, turn the basic into the eternally beautiful.

Merging the old and the new, design gives birth to a new form of art, christened Digital Sculpture. One of the leaders of this pioneering movement, Scott Eaton, fuses new techniques with old aesthetics to create the ultimate artistic expression.

Design begins to dream, leaving space for the imagination to run free. Neri Oxman’s collection, Imaginary Beings: Mythologies of the Not Yet, unveiled this new trend for hardware as she transposed the super powers of mythical creatures into a series of designs. Deviant Dreams is a personal exploration centered on philosophy, religion and science. Mark Niemeijer captures the essence of antiquated times, a feature that will soon snowball in metaphorical weight.

There will be a shift from the logical, linear, computer-based information era to the Conceptual Age where creativity and big picture thinking reign. Focus shifts to the mind and the memory, as society fully apprehends the weight of precious memories.

 

INSPIRATION:

design:

Tuomas Tolvanen, Luuk Van Den Broek, Neri Oxman, Mark Niemeijer, Boris Meister, Jessie Hands, Studio Vit,

art:

Kevin Francis Gray, Ryan Park, Ben Alun-Jones, Katharine Dowson, Glenys Barton, Gaëlle Gabillet and Stéphane Villard, Jayong Baek, Unmask group, Hans Josephsohn

music:

iamamiwhoami, Crystal Castles, Coco Rosie, Karin Park, 2:54, Laure Shang, oFF Love

MOODBOARD

 1. Givenchy shark round earring (givenchy.com)
2. CocoRosie – We are on Fire album cover
3. Ben Alun-Jones – Triangulation (benalunjones.co.uk)
4. detail Christopher Kane fall winter 2014/15
5. Rag&Bone biker jacket (rag-bone.com)
6. Mark Niemeijer – Deviant Dreams
7. Kevin Francis Gray sculptures (kevinfrancisgray.com)
8. Crystal Castles – III album cover (crystalcastles.com)
9. 3.1 Phillip Lim dress (31philliplim.com)
10. Scott Eaton – Death of the Centaur (scott-eaton.com)
11. Kevin Francis Gray sculptures (kevinfrancisgray.com)
12. Luuk Van Den Broek sculpture (luukvandenbroek.nl)
13. total look Proenza Schouler fall winter 2014/15 (proenzaschouler.com)
14. iamamiwhoami – Kin album cover
15. Pierre Hardy ankle boots (pierrehardy.com)
16. Prada sunglasses (prada.com)
17. Pierre Hardy shoulder bag (pierrehardy.com)
18. Neri Oxman – Multiversité créatives
19. Neri Oxman

Moodboard and text: Irene Pazzanese