“ONCE A MOD… FOREVER A MOD”

AS A WAY OF REBELLION AND SELF-EXPRESSION AT THE END OF THE ‘50S, A SMALL GROUP OF EAST LONDON-BASED MEN ADOPTED A SMOOTH AND SOPHISTICATED LOOK THAT COMBINED ITALIAN TAILORING AND PARISIAN STYLE.

Today designers look to this era to deliver collections inspired by the London mod subculture.
Tailored suits, layered turtlenecks, drainpipe pants and fisherman caps emerge on streets, on runways and in magazine editorials.

 

Inspiration:

 Music:

Dave Brubeck, The Who, Small Faces, The Creation, The Jam, Secret Affair, The Untouchables

Movies:

Pop Goes the Easel, Ballad in Blue, Blow-up, Tonite Let’s All Make Love in London, Performance, Qadrophenia, Brighton Rock, The Neat Offensive – A film about John Simons, Northern Soul

Icons:

Stuart Hall (theorist), David Bailey (photographer), John Stephen (entrepreneur), Arthur Benjamin Sugarman (Ben Sherman founder), Stanley Cohen (sociologist)

1. Carven total look (carven.com)
2. Gucci satchel detail (gucci.com)
3. “Absolute Beginners” Colin MacInnes novel
4. Opening Ceremony total look (openingceremony.us)
5. “Quadrophenia” LP cover and postcard book, 1973
6. Jil Sander black ankle boot (jilsander.com)
7. Dsquared2 black and white lambskin mini skirt (dsquared2.com)
8. Saint Laurent total look (ysl.com)
9. Dsquared2 red embellished dress (dsquared2.com)
10. Carven chain pin satchel (carven.com)
11. Paul Weller on the cover of Sounds, 1979
12. Gucci leather ankle boot (gucci.com)
13. Vintage Fred Perry advertising (fredperry.com)
14. Saint Laurent heart patterned cardigan (ysl.com)
15. John Stephen, was the first one to open a boutique in London’s Carnaby Street
16. Saint Laurent black and white mid calf boot (ysl.com)
17. Vintage photo
18. Yves Salomon fur trim parka (yves-salomon.fr)
19. Marc Jacobs ankle boots detail (marcjacobs.com)

Moodboard and text: Irene Pazzanese