WITH THE ARRIVAL OF THE SUN AND HOLIDAYS, IT IS TIME FOR BEACHWEAR. DISCOVER THE MOODS, COLOURS AND PRINTS FOR SUMMER 2014
After a whole year spent between work appointments, stressful days on the edge of a nervous breakdown, mobile phones that continually send notifications of emails and WhatsApps, romantic dates that turn out to be unbelievable let-downs, that time of year has arrived in which you can take a break and enjoy some well-earned rest.
There is nothing better than buying some beachwear to give the official go-ahead to the summer. There are so many choices: flare-top, strapless, prints, tropical, those that hark back to the ‘fifties with high-waisted culottes, asymmetrical, one-piece, bikinis, in neoprene, and the sporting styles which call to mind the world of surf.
If winter days were marked by hardcore diets, hours spent in the gym and intense sessions of bikram yoga to balance the body and the soul, the summer is the time to free yourselves from every constriction and uncover a good deal of skin.
Hermès has warm, earthy colours for the summer, immersed in tropical locations, amidst flowers, leaves and iconic pieces of beachwear. The spirit of travel, the fusion of cultures, fantasies and experiences have inspired the costumes from Missoni, who recalls his origins, decorating them in graphic style and colouring them with a palette of pop colours. Emilio Pucci offers a super high-tech version of the costume as the look for his S/S14 collection, in neoprene, and with iconic prints. Eres and Loft play with clean lines and a modern, graphic design style. Victoria’s Secret is daring and offers a trikini with metallic detailing. Precise cut and a wrap-around model for Ephemera. Prints of faraway islands and Tomboy motif on the classic one-piece swimsuits from Filles à papa.
A celebration of energy and style for the surfer who rides the wave wearing swimwear of Mikoh, Seea and Free People. These brands have made this sport synonymous with beauty, strength and femininity. And when the sun starts to set, but you want to stay on the beach, Zimmermann proposes an open-work cover-up to slip on over a costume while you are waiting for your hair to dry after your last swim.
The body is the temple of the spirit, and the perfect swimwear is the instrument that enables it to be displayed in the best possible way. It is a shield that protects and that allows you to create a connection with the water – primordial element par excellence – in that moment when you dive into the sea. The surfers choose it with dedication: it is their second skin. It is the barrier that makes them invincible and enables them to challenge the waves of the ocean.