SEDUCTIVE RATIONALITY

O’2nd (o2ndus.com) – South Korea
Refined, essential, comfortable…
Her aesthetic is aimed at seeking a refined simplicity in the lines as in the volumes. Founded by designer Lee Chang-kyu, the O’2nd brand is an expression of the promising Korean scene. Asymmetric cuts, drapes and linear silhouettes are the hallmarks of collections based on the encounter between a dreamer and a pragmatist. Each piece is therefore inspired by an experience, a journey, a purpose. Stylized prints are offset by monochromatic grey, blue or brown pieces and characterize a modern and sophisticated Fall/Winter collection.

Sophie Hulme (sophiehulme.com) – UK
Unfussy, timeless, functional…
Sophie Hulme lives in a converted toy factory in London and is an avid collector of everything from model robots to 1940s clothing. Graduated from Kingston University, in 2008 she launched her eponymous label whose womenswear and accessories collections reflect her unconventional surroundings. Her bags are clean, masculine and tough-edged. Rose gold-tone plaques are the hallmarks of tote bags spacious enough for your daily essentials. For the Autumn/Winter collection this young designer draws inspiration from boy scouts and 1980’s Soviet Military creating accessories made of python or woven nappa leather and a palette of khakis, navy, damson punctuated with imperial red and azure blue tones.

Holst + Lee (holstandlee.com) – USA
Tribal, chunky, cheerful…
The jewellery pieces designed by Holst + Lee bring joy even in the darkest days of autumn: a set of colours, materials, textures which remind of tribal atmospheres. Holst + Lee was established by designers Natalie Holst and Rochelle Lee, who moved from the South to New York to pursue their shared passion for fashion and accessories. Tube-shaped necklaces, bracelets and earrings are inspired by faraway cultures, from Africa to Mexico, in a twist of glass beads, pendants, nylon ropes and metallic elements characterize by strong or neon colours and a mystic flair.