GOGA ASHKENAZI

CANDELA NOVEMBRE HAS MET GOGA ASHKENAZI FOR REDMILK. BORN IN KAZAKISTAN, RAISED IN MOSCOW AND EDUCATED IN THE UK, SHE IS A SUCCESFUL AND VERSATILE MANAGER WHOSE EXPERIENCE SPANS A DIVERSITY OF INDUSTRIES. RECENTLY HER NAME HAS BEEN ASSOCIATED WITH THE PRESTIGIOUS MAISON VIONNET, OF WHICH SHE HAS BECOME PRESIDENT AND CREATIVE DIRECTOR. GOGA AND CANDELA MET DURING DESIGN WEEK AND CANDELA WAS REALLY CURIOUS TO LEARN ABOUT THE WORLD OF VIONNET AND THE PERSON BEHIND THIS HISTORIC BRAND.

What is the first thing you do when you wake up?
I dress, I decide what I’m going to wear today, I take care of my beauty stuff. Then I run out and I go to work, I don’t spend so much time at home.

If you were a song today, which one might you be?
It’s funny that you ask me this, because I was in Beirut just a few weeks ago and I was speaking in a show there, a talk show of the Middle East, a sort of Jay Leno. When I was entering the studio they played the song “Woman on Fire” and for me, and the people that were with me, it was completely unexpected and super hilarious. But really the song that I’m listening to over and over is “One Day” by Asaf Avidan.

Describe yourself in 3 words
Free spirit, independent and I would describe myself as a doer. Meaning that when I decide to do something for me it’s already done; then I just go for it.

What was the last present you made for someone?
I made it for Rossana Orlandi, and it was a bijoux from Vionnet.

What present would you like to receive?
A Vionnet vintage dress or, to be honest, anything to do with Vionnet like old bijoux and old bottles of perfume.

Which food or drink do you think represents you?
Something spicy, it goes perfectly with my personality.

If you could learn how do anything in one minute, what would you choose?
I would love to learn every single detail of the history of fashion, and the history of art. I would also perfect my Italian, my French and probably If I could speak Chinese, Japanese and Spanish, it wouldn’t  be bad.

What comes to mind if I say “Madame Vionnet”?
First of all elegance and purity, strength and flow. Also complex sophistication. I like always thinkable women because they are not an open book.

Is there anything you couldn’t live without?
It’s gonna be a cliché, but it’s my family, my friends and my work team…they are also like a family to me…they are my support system.

Which part of your job do you like the most?
The creative part.

And which part do you like the least?
The financial part.

Milan is your new city. You love Milan, because…
Because it’s not an obvious city. It’s not like Paris, London or Rome; Milan opens itself when you start to live in it and you can discover beautiful places and interesting people.

You love Milan a bit less, because…
Maybe, because it’s too small.

Which image comes to mind if I say “Goga, as a little girl”?
I was a bit of a tomboy. I don’t think of myself in a pretty dress. I enjoyed running around with my guy friends and my boyfriends doing every sort of fearless thing.

Is there anything you think you would never wear?
I will never use something that is vulgar; it’s not at all my thing. A woman should never discover everything at the same time. Simplicity is the ultimate complexity.