MASCULINE TOUCH

Gianni Serra (gianniserra.com) Italy
Pure, bright, essential…
His work is an endless search for pure lines and volumes. Gianni Serra began creating made-to-measure pieces in his atelier in Rome, before moving to Milan to establish his namesake brand in 2009. Prone to collaborate with the worlds of dance and theatre, the Sardinian designer has consolidated, season after season, a concept of woman who loves lean silhouette and avoids useless details, characterised by a refined simplicity and a masculine attitude. For spring/summer 2013 he plays with a warm and pure light which enlightens t-shirts, jackets, dresses and oversize pants. Cotton, linen, silk muslin, liquid jersey reflect the light and are tinged with icy white and sand in contrast with the navy blue.

Trenta7 (trenta7.com) – Italiy
Geometric, feminine, unusual…
Eleonora Moccia loves what is contrasting and out of the ordinary. A native of Rome, she collaborated with several leading fashion companies and in early 2012 founded her own brand of shoes: Trenta7. The young designer seeks to meld elements of the masculine universe with hyper feminine codes, creating a dialogue between two clashing worlds which is the heart of her creations. Full and empty volumes, geometric lines and unusual details, such as the lock clasp of men’s briefcases in the flat models, are her hallmarks. Entirely produced in Italy, her creations are made of fine leather and available in a colour palette ranging from brown to black or denim.

Kuboraum (kuboraum.com) – Germany
Protective, cutting edge, intimate…
Kuboraum, literally “cubic room”, is a new eyewear brand dreamed in Berlin and handmade in Italy. The concept is to create masks, not mere sunglasses, with solid geometries drawn on the face of the wearer. Three minds are behind the brand that was born just a year ago: Livio Graziottin, Sergio Eusebi and Antonio Pincin. Designed to protect from the sunlight, but also from prying eyes, their creations highlight your personality. Oversize frames, square or rounded, straight lines and live cuts evoke the Berliner post-modernist architecture and change the perception of the person in the relationship with itself and with the glasses.