GIVENCHY

La maison Givenchy fu fondata a Parigi nel 1952 dall’allora venticinquenne Hubert de Givenchy. Prendendo a modello l’alta tecnica di Balenciaga, il couturier Givenchy crea linee rigorosamente eleganti che ben si addicono all’astro nascente di Audrey Hepburn, sua cliente e musa ispiratrice. Nel 1961 Givenchy disegna il tubino nero più famoso della storia, per il film “Colazione da Tiffany”, considerato ad oggi uno degli abiti più influenti nella storia del costume del ventesimo secolo. Il concetto di moda di Givenchy si basa su una sobrietà elegante, raffinata e rigorosa, largamente ispirata allo stile del suo maestro d’elezione, Cristobal Balenciaga, che lo convince ad ampliare la sua produzione ad accessori, bijoux, profumi, cravatte e abbiagliamento per bambini. Hubert James Taffin de Givenchy nasce a Beauvais il 20 Febbraio del 1927 e da bambino gioca a vestire le bambole. Non ancora maggiorenne si trasferisce a Parigi dove studia all’Ecole des Beaux Arts e lavora come apprendista da Robert Piguet, Lucien Lelong ed Elsa Schiapparelli. Tra le sue clienti più celebri Jaqueline Kennedy, Lauren Bacall, Marlene Dietrich, Greta Garbo e Jeanne Moreau, per cui disegna abiti per i set cinematografici e la vita privata. Nel 1988 Givenchy cede il marchio al gruppo francese LVHM di B.Arnault, pur mantenendo la direzione creativa. Si ritira nel 1995 e gli succedono John Galliano prima, Alexander McQueen e Julien MacDonald poi. Dal 2003 il britannico Ozwald Boateng cura la linea maschile, dal 2005 è l’italiano Riccardo Tisci il direttore creativo della maison nella realizzazione delle collezioni haute couture, accessori e pret-à-porter. Nel 2008, il suo contratto viene rinnovato ed ampliato alle collezioni e accessori uomo. Aristocratico e distintivo, sobrio e sensuale, Tisci ha saputo costruire un universo Givenchy coerente e moderno, in linea con l’ eredità del marchio e ciò nonostante rivolto al futuro.

Photos from style.com, Givenchy

Maison Givenchy was founded in Paris in 1952 by the twenty-five-year-old Hubert de Givenchy. Taking Balenciaga’s elevated technique as a model, Givenchy the couturier created rigorously elegant lines which were well suited to the rising star of Audrey Hepburn, both his client and inspirational muse. In 1961 Givenchy designed the most famous little black dress in history for the film “Breakfast at Tiffany’s”, which is still considered to be one of the most influential dresses in the Twentieth century history of costume. Givenchy’s concept of fashion is based on an elegant, refined and rigorous sobriety, mainly inspired by the style of his chosen master, Cristobal Balenciaga. The latter convinced him to extend his production to accessories, bijoux, perfumes, ties and children’s wear. Hubert James Taffin de Givenchy was born in Beauvais on the 20th of February 1927 and as a child he played at dressing dolls. He was still a minor when he moved to Paris, where he studied at the Ecole des Beaux Arts and worked as an apprentice for Robert Piguet, Lucien Lelong and Elsa Schiapparelli. Among his most famous clients were Jaqueline Kennedy, Lauren Bacall, Marlene Dietrich, Greta Garbo and Jeanne Moreau, for whom he designed clothes both for their film sets and private lives. In 1988 Givenchy handed over his brand to the French group LVHM owned by B. Arnault, whilst maintaining its creative direction. He retired in 1995 and was succeeded first by John Galliano, and then by Alexander McQueen and Julien MacDonald. From 2003 the British Oswald Boateng oversaw the men’s line, and since 2005 the Italian Riccardo Tisci has been the creative director of the maison for the haute couture, accessories and prêt-à-porter collections. In 2008 his contract was renewed and extended to the men’s and accessories collections. An aristocratic and distinctive, sober and sensual man, Tisci has built a consistent and modern Givenchy universe, in line with the brand heritage and yet turned towards the future.

Photos from style.com, Givenchy